When launching a new project or product, there is always the struggle of who becomes the first consumers or who will become your immediate market. A lot of marketing strategies are always being considered on how to effectively take the product to the frontline and make consumers believe in the product or service that are being offered. Amazingly, your immediate network could serve as your first market.
As a young entrepreneur with limited resources and issues of trust in the quality of what you are offering, the first and best place to start in the marketing of your product is your network. These are people who might have been with you over the years and have a degree of confidence in you. They might not absolutely believe in what you are offering, but they will also be considering that coming from you, it might be a good product. it is also very easy to reach out to such as you do not need any professional marketing campaign to be able to get to them, but rather normal words of mouth will be able to sell your product to them.
Your Network sometimes could provide advice, provide some of the services needed or even some of the necessary resources for your start-up. Therefore, considering them as your first point of contact is always important. Never ignore your network, you have them for times like this and make good use of them to grow your business.