The marketing mix is the combination of variables that a business uses to carry out its marketing strategy and meet customer needs. To effectively market a product or service there are four things you need to get right: Product Price Place and Promotion. These four elements are known as the marketing mix or the 4Ps. The four marketing mix elements should be viewed as one … Continue reading Marketing Mix, What to Consider
It is important that you understand what employers are looking for and take steps to gain the right skills to meet such expectations Continue reading Employability Skills- What to look out for
Peer-peer Business Partnerships relates to peers coming together with various ideas and their limited resources to help grow their businesses. Continue reading Peer-Peer Business Relationships
Reason 3: Economic loss
Reason 2: Poor Communication
Reason 1: Loss of Culture, Status Quo and Freedom Continue reading Reasons why Organisational Change is Always Resisted
1. Ensure that the team share a common vision;
2. Recognise and Value each other’s diverse nature;
3. The Manager should be well trained with good leadership skills;
4. Understand their levels of Motivation;
5. Ensure and Encourage Communication Among Team Members; Continue reading Reasons/ways of Managing Diverse Teams
When launching a new project or product, there is always the struggle of who becomes the first consumers or who will become your immediate market. A lot of marketing strategies are always being considered on how to effectively take the product to the frontline and make consumers believe in the product or service that are being offered. Amazingly, your immediate network could serve as your … Continue reading Taking Advantage of your Network in Business
Building partnerships that work is what young entrepreneurs should be doing these days. Businesses seldom succeed without the required financial and human resources and with current economic trends around the world, it is challenging for individuals to secure funding that could fully fund whatever business or projects they are undertaking. To solve this, young entrepreneurs should start thinking about how to best build peer-business partnerships … Continue reading Peer-Business Partnerships
Focusing on creating Uncontested Market Space and Making Competition Irrelevant is the desire of every multinational corporation today and yet achieving it seems unrealistic to some companies. Some companies do this by creating unique new products and taking advantage of profitable new markets. This is very challenging as all the markets seems to be saturated (Red Ocean), but According to the authors of the Blue Ocean … Continue reading The Blue Ocean Strategy and The African Market
Top 7 Ways of Managing Diverse Teams Every multinational company today have workers with diverse backgrounds ranging from race, sexual orientation, skills, nationality and others. Managing such diverse teams is important to achieve maximum output from the team. I have therefore identified seven ways in which a manager can manage such a diverse team and maximise their output. 1. Ensure that the team share a … Continue reading TOP SEVEN WAYS OF MANAGING DIVERSE TEAMS
